Questionaire

1) What is your business? Vitality Images is a photography business.

2) Describe your business in one sentence? This photography business specializes in photos of wild animals and nature. 

3) Who is your target audience? Scientists, Animal/Nature lovers, kids, adults, very active outdoors people.

4) Who are your competitors? Other photographers focusing on the same thing.  

5) What makes them better/worse than your product/service? It is not that anyone is better/worse at photography it is the fact that we all have different perspectives and see the world differently from one another.  I would like to share my perspective of the world with my audience.

6) Do you currently have an identity? I have already started to promote my photography, but with my individual name, not Vitality Images. 

7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it? It is nice when people acknowledge my photographs. 

8) How do you want your image to be seen in two years? I want people to be able to see my view of the world, and how beautiful it is. I want people to feel different things when they look at my photos but I want them to take away from these photographs a love of nature and the want/need to protect it.

9) If your company was an animal, what animal would it be and why? If my company was an animal it would probably be an elephant because these mighty mammals are not only powerful, but are also caring and beautiful. 

10) If your company/brand was a person, who would it be and why? Jacques-Yves Cousteau, because of his love of the planet, its environment, and the living things on it. 

11) If your company/brand was an object, what would it be? It would be a durable, water proof, powerful camera. 

12) If your customer was a cartoon character, who would it be? Captain Planet would hopefully be one of my customers, because of his love for the planet and the living things on it.